Impact of localization on iPhone apps
If you own a smartphone, you are probably familiar with the tons of apps that flood the market every day. These days, there’s an app for everything.
Thanks to apps, smartphones have turned into information centers. Almost everything is available at all times. Apps have become such an important part of our lives that just the thought of being without them sends a shiver down our spine.
In short, apps are here to stay. That’s great for the typical user, but what about the developer? How can your app stand out from the crowd in a market that is constantly bombarded with apps?
There are a number of strategies to ensure your software gets the attention it deserves. Localization, on the other hand, is an approach that developers often neglect. Apps do not become popular overnight. There are several factors that play a role in this, including localization.
Why is app localization necessary?
In the context of apps, localization simply means making your program accessible to users from different cultures and nations. Do not be shocked if your customers respond favorably when you do more than just provide the best service possible.
Localization enables access to the global market.
The world we live in is no longer a mystery. Technology has all but destroyed the physical boundaries that once separated different civilizations. However, cultural and linguistic barriers still prevent us from interacting with people from different regions of the world. Until that changes, we will always have to work a little harder to interact with our counterparts.
Simply put, if you want your software to make an impact in a foreign market, it needs to have capabilities and features that are popular in that region.
This way, you can build your brand in a new market. Continuous and consistent localization is a wonderful way to expand your company’s region.
Higher revenue and more downloads
According to a study titled “The Impact of App Translations,” translated iPhone applications saw a 128 percent increase in download rates. This resulted in a 26 percent increase in revenue. The best part is that this all happened in less than a week.
Conclusion
There is no doubt that app localization has several benefits. The most popular app brands all have a global presence, which is why they are so successful.
However, it is crucial that all the necessary groundwork is completed before you expand into new territories. If you do not localize properly, your efforts can backfire and cause you to lose credibility and user trust.
It’s a fact that localization is an imperative. If you fail to recognize its importance, you are guaranteed to lose the race.
App localization is a time-consuming process that requires dedication, effort and expertise. To ensure that you choose the most appropriate strategic approach, please do not hesitate to contact us at DYS Translations. We would be happy to assist you in making your global efforts a success!
