Linguists are becoming increasingly important in enabling communication as technological innovations spread across borders. Reports, product descriptions, brand slogans, as well as online events and seminars, are all things that many companies want to share with the global audience.
Businesses expect to be able to overcome language barriers with the click of a mouse, as global connections become more accepted as a fundamental part of doing business in the modern world. Marketing is becoming increasingly important as companies expand their operations to other parts of the world.
It should come as no surprise that transcreation is thriving in the translation industry as a whole. Companies are focusing their efforts on the next generation of digital natives as the online world continues to grow. As more and more people have access to the Internet, companies are making efforts to reach these potential customers through cyberspace.
New Internet users are more likely to come from non-English speaking developing countries such as India, Ghana and Brazil. Consequently, there are tremendous opportunities for companies willing to step out of their comfort zone and go to non-English speaking countries.
What factors should you consider while deciding on a language for localization?
It is not enough to rely only on the total number of speakers of a particular language when deciding on a new market into which to expand your product. At the very least, market saturation, the audience’s ability to pay, the level of English proficiency, and the presence of other languages in the country must be considered.
It also can not hurt to analyze statistics about competitors’ activities and the popularity of online payments in the country you are interested in before making your choice. Besides, to develop the most promising advertising plan, you must first decide on a specific target: the quality of users or the number of users.
Most In-Demand Translation Languages in 2022
If you have not yet developed a translation and localization system, now is the time. As the saying goes, business never sleeps; therefore, the time to get busy is always now. What translation and localization trends should you be aware of?
These are the 10 most requested languages for translation in 2022, whether it is for a website, a mobile app for iOS or Android, a financial project, a video game or any other content.
- Chinese (Simplified and Traditional)
- Portuguese (European and Brazilian)
Significant change compared to 2021: Due to the current war in Ukraine, fewer customers are requesting translations into Russian. Hopefully the situation will improve soon and we will see an increase in Slavic languages again. 🤞🏻
Your company does not have to get lost in translation and face expensive translation and localization errors. With our services, DYS Translations can help you begin your globalization journey. With us, you will stay on top of the latest translation and localization trends for 2022.
With us, there is no one-size-fits-all: our team develops a customized strategy for each assignment. Plus, we only hire proven talent, such as market-focused copywriters who understand local specifics.
Finally, our team’s extensive industry knowledge means they know the importance of getting to know the client – what they want and how they work.