WEBSITE TRANSLATION AND ECOMMERCE LOCALIZATION SERVICES

WHY MARKETING TRANSLATION MATTERS

There are about four billion people using the Internet at any given time. Users who speak English as their primary language, on the other hand, account for only 25.2% of this Internet traffic. Chinese account for 19.3% of all users, and Spanish 7.9%. Arabic, Portuguese, Indonesian, French, Japanese, Russian and German users round out the top ten.

If you add up all the top ten languages except English, you get 50.8% of the total Internet population, according to Internet World Stats.

This startling figure shows how low the penetration of the online world is by a website that is only in English. Adding more languages to this top ten list has the potential to reach up to 2 billion additional Internet users. The return on investment (ROI) alone from this should be sufficient justification to consider it.

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CONSUMERS BUY IN THEIR NATIVE LANGUAGE

Internet users are more likely to spend twice as much time on a Web page if it is written in their native language, as opposed to pages available only in English. CSA Research has published key findings:

1 %
WON'T PURCHASE IN FOREIGN LANGUAGES

of shoppers said they never purchase products and services in other languages

1 %
NEVER BROWSE FOREIGN SITES​

of Europeans said they never browse in a language other than their own

1 %
WANT NATIVE LANGUAGE​

of consumers said they would be more likely to buy a product with information in their own language

1 %
CHOOSE LANGUAGE OVER PRICE​

of consumers said that the ability to obtain information in their own language is more important than price

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GET AN AFFORDABLE MULTILINGUAL STORE

Offer your customers a personalized and engaging experience with a fully translated website – including your checkout, email notifications, and product pages.

All the material in your store can be localized by our human translators, regardless of where the content comes from (third-party app, plugin, etc.).

Many merchants have already entered or are about to enter the international e-commerce market, and others are considering doing so in the near future.

In today’s world of globalization, it is no longer enough to present your product information and marketing content in English only, because customers expect to get all the information they need about a product quickly and easily before making a purchase decision. Customer service is something they expect at every stage of their customer journey.

If people are unable to locate what they are looking for, the Internet always provides a plethora of options.

The Best Translation Service For eCommerce Contents

Customer reviews

Translating reviews allows potential customers in other countries to learn about your products and services based on the experiences of your current clients.

Product descriptions

Translating product descriptions is a crucial step in expanding your customer base and improving your search engine rankings on a global scale.

Business Blogs

Localizing your blog posts will help you increase the international traffic you need to grow your business.

Customer support

Dealing with customer inquiries is critical if you sell in international markets. We help you communicate with your customers in their native language and give them a local touch.

Microsoft Word or Excel

You can copy and paste the material from your website into a Word or Excel document, and our translators will convert these files into localized content.

HTML or XML

You have the option to share your HTML or XML document. Our translators will extract only the text that needs to be localized, leaving the links and other tags untouched.

EFFECTIVE MARKETING TRANSCREATION

Transcreating marketing materials and campaigns is about more than translation: nowhere is a brand’s image more influenced than in the language and intent of its marketing materials and campaigns.

International marketing success requires that the brand message evokes the same associations and emotions in the foreign language as it does in the original language in order to be successful there as well.

With our marketing translation services, you can reach customers around the world with the right advertising message.

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EXPERIENCED ECOMMERCE TRANSLATORS

Whether it’s promotional materials, website copy, eCommerce text, or press releases, for a marketing translation to be effective, it must retain the content and impact of the original text while taking into account the cultural elements of the target market.

To translate marketing materials effectively, you not only need to know the language, but also be familiar with the target country and understand its culture.

Our expert translators can help you convey your company’s personality by translating from one language to another, while ensuring that your material is culturally appropriate.

You can also be sure that your material will come across naturally and fluidly, with no signs that it is not written in the audience’s original language. You’ll get this result whether it’s content from your website, product descriptions, or other forms of content.

Marketing Localization Can Help You Increase Your Sales

Website & Retail

Fully managed solutions to take your website or retail store to a different culture.

Google & Instagram

Translate ads for all platforms, including Amazon, LinkedIn, Facebook and more.

YouTube & Video Subtitling

Localize subtitles for your promotional videos and YouTube commercials.

Chatbots & Plugins

Translate your chatbot, plugins, customer support ticketing, marketing automation and more.

BUSINESS SEO TRANSLATION

A search query entered into Google, Bing, Baidu, Yandex or any other search engine today leads to about 90% of all website visits worldwide.

Consequently, a high search engine ranking is the most important aspect of increasing sales of your products or services. There is no point in investing a lot of time and money in your website if potential customers cannot find it when searching for relevant, localized keywords in search engines like Google and Yahoo.

Many businesses rely on search engine optimization (SEO) to improve their presence in search engines. No doubt you already use SEO for your existing website and strive to rank high for certain keywords, but what about your global web presence?

In many cases, the search behavior of your visitors from abroad is also influenced by cultural and language aspects. So an SEO-optimized website translation or multilingual search engine optimization (MSEO) involves more than a simple translation to achieve optimal search engine results.

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