WHY MARKETING TRANSLATION MATTERS
There are about four billion people using the Internet at any given time. Users who speak English as their primary language, on the other hand, account for only 25.2% of this Internet traffic. Chinese account for 19.3% of all users, and Spanish 7.9%. Arabic, Portuguese, Indonesian, French, Japanese, Russian and German users round out the top ten.
If you add up all the top ten languages except English, you get 50.8% of the total Internet population, according to Internet World Stats.
This startling figure shows how low the penetration of the online world is by a website that is only in English. Adding more languages to this top ten list has the potential to reach up to 2 billion additional Internet users. The return on investment (ROI) alone from this should be sufficient justification to consider it.